Semrush vs Ahrefs vs Moz vs Ubersuggest: Who Wins?


When it comes to search engine optimization (SEO), using the right tools for your business and website can make all the difference. Nowadays, with so many options available, how do you choose the best SEO tool that covers all your SEO needs? Here is a comparison of some of the best ones available Semrush vs Ahrefs vs Moz vs Ubersuggest.

semrush vs ahrefs vs moz vs ubersuggest

In this comprehensive SEO tools comparison, we will analyze these four popular SEO platforms to help you make an informed decision. The comparison will be based on key elements like features, performance analysis, pricing plans, and customer support.

At the end of the article, hopefully, you will have enough knowledge about these four SEO software that will enable you to finally decide and pick one and start optimizing your website for search engines.

So let’s get started.

Semrush Overview

semrush overview and comparison with ahrefs moz and ubersuggest

Everyone knows about Semrush as it is a very popular SEO tool that offers a wide range of features to assist with keyword research, backlink analysis, site auditing, and competitor analysis. With its great capabilities, Semrush has become a go-to platform for businesses and digital marketers that are serious about optimizing their website’s online presence.

Let’s take a deeper look at Semrush’s features and functionalities and assess its overall capabilities.

Features of Semrush

  • Keyword Research: Semrush provides a comprehensive keyword research tool to help you search quality keywords, check their difficulty, and identify the best opportunities for your SEO strategy.
  • Backlink Analysis: With Semrush you can audit your website’s backlink profile, analyze your competitor’s backlinks, and make decisions based on data to improve your overall link-building strategy.
  • Site Auditing: With Semrush’s site audit feature, you can identify and resolve on-page SEO issues that may be limiting your website’s performance on search engines.
  • Competitor Analysis: Semrush also enables you to analyze your competitor’s SEO strategies, uncover their top-performing keywords, and gain insights to outrank them in search engine rankings.

Talking about the user interface, Semrush offers a user-friendly interface with seamless navigation, making it easy to navigate and utilize its features when you are accessing the tool. However, its reporting features can be improved by offering more customization and reporting templates to users.

These are just a few of the many features Semrush offers. Semrush’s complete tools enable you to fully optimize your website’s visibility, drive organic traffic, and achieve your SEO goals with a sound strategy in place.

Semrush Pros

  • Semrush provides extensive and comprehensive SEO analysis.
  • You can do an In-depth competitor analysis using Semrush
  •  Has a user-friendly interface
  • Also provides data about PPC campaigns
  • One of the best and highly popular tools in the SEO industry
  • Offers a free trial

Semrush Cons

  • Can be expensive, especially for small businesses and individuals
  • Though it has a user-friendly interface, learning about all features and functionalities can take time

Ahrefs Overview

comparison of ahrefs vs semrush vs moz vs ubersuggest

Just like Semrush, Ahrefs is also very popular in the SEO industry and these two are one of the best. Ahrefs is known for its comprehensive backlink analysis, keyword research, and competitor analysis functionalities.

It offers a diverse range of in-depth features that enable digital marketers to gain in-depth insights into their website’s performance and optimize their SEO strategies accordingly.

One of the major strengths of Ahrefs is its backlink analysis tool, which provides detailed insights into the number of backlinks pointing to a website. This can be very handy when you are analyzing your competitor’s website and trying to outrank them by identifying different opportunities for link-building and enhancing the backlink profile of your site.

Here are some stats of Ahref’s Backlink tool.

Ahrefs backlink analysis tool

This data is also crucial to understanding a website’s authority and improving its search engine rankings.

With the backlink analysis tool, Afrefs also has one of the best keyword research tools that help in doing thorough keyword research and ultimately finding high volume low competition keywords that you can target easily, optimize, and rank your website on those keywords in different search engines.

Ahrefs also offers a rank tracker tool with which you can track the position of your website when you enter different keywords on SERP. This can help you monitor your search rankings 24/7 and see if there are improvements in rankings or a drop.

Moreover, the website audit tool of Ahrefs enables you to identify factors that are stopping the optimal performance of the website. It can visit and crawl all website pages and give you an extensive report based on factors like SEO score, and website health score, and with that, it also gives you recommendations and fixes that you can implement to your site to resolve those issues.

Ahrefs Pros

  • Provides one of the best backlink analysis
  • Includes a site audit feature
  • Users can discover popular content using Content Explorer
  • Slightly less expensive than Semrush

Ahrefs Cons

  • Doesn’t offer any free trial
  • May provide limited data for some regions
  • Occasional data discrepancies though it is relatively rare

Moz Overview: What Does It Offer?

When it comes to Moz, it is more known for its two things that I think every SEO professional uses and are completely free to use by installing Moz extension in your browser.

The two things are Moz bar and Moz DA (Domain Authority) cheker. I’m sure everyone must have used these two things in their SEO journey. I use it almost every day to check the DA of websites. Moreover, like other SEO tools, Moz also offers a complete range of other SEO tools including keyword research, backlink analysis, site optimization, etc.

Moz also offers a user-friendly interface and people who are just starting with SEO can use Moz as it is more budget-friendly but at the same time might not be as comprehensive and accurate in terms of data and analytics as its competitors like Semrush and Ahrefs.

Still, it can provide you with good insights into keyword research, backlink analysis, and site audit reports.

Moz also offers some free tools, you can check them out in the image below.

moz free tools

With the Moz free tools, you can do domain analysis, find and explore new keywords, check backlinks of a website with Link Explorer, do competitive research, use MozBar, and do some other stuff. The data shown in each free tool will be very limited and not as detailed and comprehensive as you get in the paid plans of Moz.


You must have used the MozBar before. It is also one of the free tools that Moz provides to its users and you can get access to it by simply installing the Moz extension to your browser.

moz bar

MozBar shows limited data about websites that are ranking on the first page of Google. Under each ranking, the bar shows the Domain Authority (DA) of the website, the Page Authority (PA) of the website page, and the total number of backlinks pointing to the website. Some are premium features and they are only accessible with Moz paid plans.

Moz Pros

  • Comprehensive SEO Tool
  • Moz bar is a very popular tool
  • Intuitive interface
  • An active community of users and offers support through forums, guides, and customer service

Moz Cons

  • Data might not be as accurate as Semrush and Moz
  • Expensive tools might not be affordable for individuals
  • Better options available for the same price or less

Ubersuggest Overview

ubersuggest overview

Ubersuggest was developed by Neil Patel, a popular personality in the digital marketing landscape. Ubersuggest also provides features like Semrush, Ahrefs, and Moz which are keyword research, competitive analysis, and key SEO insights helping businesses and individuals to optimize their sites for search engines.

However, when compared to Semrush and Afrefs it has some limitations. We will not include Moz here as the two leading SEO tools are Semrush and Ahrefs.

Comparison of Ubersuggest With Others

1- In-Depth Data Analysis: While UberSuggest can give you valuable and good actionable insights, Semrush and Ahrefs have a more comprehensive database of keywords, the accuracy of keyword search volume, and a backlinks database.

2- Advanced Features: Though Ubersuggest also offers some great features that are continuously improving with time Semrush and Ahrefs take the lead in features comparison.

3- Data Accuracy: The data that Semrush and Ahrefs show is generally more reliable and accurate like keyword difficulty, search volume, etc than Ubersuggest.

4- Cost: Ubersuggest also offers a free version having limited features to offer as compared to its paid plans. Its paid plans are also quite affordable but other expensive tools like Semrush and Ahrefs, these tools offer more comprehensive features and data accuracy.

If you are a beginner or have a small business, then Ubersuggest can be a good starting SEO tool for you as it can provide you with good insights but as you grow, you can then switch to a more advanced SEO tool that offers a more in-depth and wide range of functionalities.

Ubersuggest Pros

  • Provides good keyword suggestions
  • Developed by Neil Patel who is an SEO expert
  • Not very expensive
  • Provides content ideas based on topics and trends

Ubersuggest Cons

  • The data that Ubersuggest provides might not be very accurate
  • Very limited free version
  • Has limited integrations with other SEO tools

Pricing Comparison: Semrush vs Ahrefs vs Moz vs Ubersuggest

All of them offer multiple pricing packages depending on the need and usage. I will share the pricing plans of all of them here. All four of them Semrush, Ahrefs, Moz, and Ubersuggest also offer free tools. You can also check them.

Semrush Pricing

semrush ahrefs moz ubersuggest pricing

Semrush offers three plans, Pro, Guru, and Business. The pro plan is the most cost-effective one starting at $129 per month. The major difference between these plans apart from pricing is that the Pro plan handles 5 projects, Guru can take up to 15 projects and the Business plan can cater to 40 projects at one time.

Moreover, the Semrush Pro plan can track 500 keywords, Guru can track 1500 keywords and the Business plan can track 5000 keywords. All three plans offer daily updates with keyword tracking. It costs $45/m per user for an additional user in the Pro plan, $80/m per user for an additional user in the Guru plan and $100/m per user in the Business plan.

Checkout Complete Details of Semrush Pricing and Start Your Free Trial Now

Ahrefs Pricing

ahrefs pricing and comparison with semrush moz and ubersuggest

Ahrefs is slightly less expensive than Semrush and offers four pricing options with no free trial. The four plans are Lite, Standard, Advanced, and Enterprise which is also a custom plan for agencies and large enterprises.

The basic plan of Ahrefs starts at $99 per month which is the Lite plan for small businesses and individuals. Similarly, Stanard plans cost $199 per month and Advanced plan cost $399 per month.

All these plans are for one user and Ahrefs has a fixed cost for additional users in each plan which is $50 per month per user.

Moz Pricing

moz pricing comparison with semrush, ahrefs and ubersuggest

Just like Ahrefs. Moz also offers four plans, Standard, Medium, Large, and Premium. The standard plan costs $99 per month and the premium plan costs $599 per month. You can start three campaigns in the Standard plan, ten campaigns in the Medium plan, twenty-five campaigns in the Large plan, and fifty campaigns in the Premium plan.

Moreover, you can track 300 keyword rankings in Standard, 1500, 3000, and 45000 in Medium, Large, and Premium plans respectively. For complete details of each Moz plan, you can visit the Moz website and compare each plan.

Ubersuggest Pricing

ubersuggest pricing

Ubersuggest by Neil Patel is the least expensive SEO tool when compared with Semruh, Ahrefs, and Moz. It is also the only tool that also offers lifetime plans apart from monthly options. So, no need to pay monthly or annually. Others, Semrush, Ahrefs, and Moz offer monthly plans and annual plans. So, if you decide to get Ubersuggest, you can choose the lifetime plan and use it for free for the rest of your life.

The Business plan offers seven projects, the Individual plan offers one project and the Enterprise/Agency plan offers fifteen projects on which you can work.

Talking about the lifetime plans of Ubersuggest, the Business plan costs $200, the Individual plan costs $120 and the Enterprise plan costs $400. The business plan is for 2-7 websites, the Individual for 1 website, and the Enterprise plan for 8-15 websites.

Support Options of Semrush, Ahrefs, Moz, and Ubersuggest


  • 24/7 customer support via email and live chat
  • Extensive knowledge base with tutorials, resources, and webinars


  • Email support
  • Help center with articles, guides, and video tutorials


  • Customer support via email
  • Learning center with guides, videos, and community Q&A


  • Offers email support by visiting the contact page and filling out the contact form

Conclusion: Semrush vs Ahrefs vs Moz vs Ubersuggest

All four of them are great SEO tools that have been providing value and improving the optimization of websites for years. But in the comparison of Semrush Vs Ahrefs Vs Moz Vs UberSuggest, Semrush and Ahrefs stand out in terms of the features and value they provide to their users. This doesn’t mean that the other two SEO tools Moz and Ubersuggest are not up to the mark.

They are also powerful tools and have their positives. Ubersuggest can be a good option for budget-friendly and price-conscious users. So, it also comes down to your own business-specific needs. If you can afford the cost of Semrush, you should go for it. It also offers a free trial with the help of which you can test the tool fully and see if it satisfies your SEO needs. You can then decide to keep or leave it. Ahrefs doesn’t offer a free trial, you will have to buy the tool to use or test it.


Q. Is Semrush better than Ubersuggest?

Yes, Semrush is a more comprehensive and in-depth SEO tool. it is one of the best search engine optimization tools available. Its keywords research. site audit, backlink analysis, and other tools are far superior to Ubersuggest. It also has a large database as compared to Ubersuggest.

Q. Is Moz Pro better than Uberuggest?

Ubersuggest is better for beginners. It is not only less expensive than Moz Pro but also has a beginner-friendly interface. So, if you are a beginner, Ubersuggest can be your go-to SEO tool for keyword research, backlink analysis, etc.

Q. Is Ahrefs or Semrush Better?

Both the tools have their positives. Semrush offers more features than Ahrefs. Ahrefs on the other hand has a strong set of SEO features like its backlink analysis tool. Ahrefs cost is slightly lower than Semrush but doesn’t offer any free trial. Semrush offers a free 7-day trial so it is a good opportunity to test the tool before buying. If you want a complete SEO Suite, you should go for Semrush.

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