SEO PowerSuite Vs Semrush: Which is the Ultimate SEO Tool for Your Business?

The online presence of the business is one of the most important things these days. Just having a website is not enough but having an optimized website that should be ranking on top positions in SERP for your targeted keywords or business-related terms that people search for is the key thing. In this article, we will do a detailed comparison of SEO PowerSuite Vs Semrush as these are the two popular SEO tools in the industry.

seo powersuite vs semrush comparison

Online search presence can not only increase brand awareness but can enable your website to generate handsome revenue for you. That’s where SEO tools help businesses to optimize their website and rank on search engines for your targeted keywords.

SEO PowerSuite and Semrush

Multiple different SEO aspects and elements are targeted by both Semrush and SEO PowerSuite to give competent quality services to the users. A brief overview of features offered by SEO PowerSuite and Semrush is discussed in the table below:

seo powersuite vs semrush table comparison

SEO PowerSuite Vs Semrush: Detailed Comparison

We will compare different aspects of these tools that can assist you in making a conclusive decision for choosing the best out of these two.

The features we will discuss are:

  • Keyword Research
  • Rank Tracking
  • Website Audit
  • On-Page Optimization
  • Off-Page Optimization
  • Link Building
  • SEO Reporting

SEO PowerSuite Overview

SEO PowerSuite is a downloadable tool kit that is a combination of four tools which are Rank Tracker, WebSite Auditor, SEO, SpyGlass, and Link Assistant.

seo powersuite tools

It is a powerful SEO tool that can streamline SEO campaigns helping you to achieve desired results by improving the visibility and search traffic of your website.

Semrush Overview

Semrush is a complete solution tool for improving a website’s visibility and traffic by discovering key marketing insights. The tool provides SEO, SMM, PPC, Keword Research, Competitive Research, Content Marketing, Campaign Management, and other features for marketers.

semrush overview

Keyword Research

This is the first step of the entire SEO process. It is very important that you target the right keywords that have good search volume but at the same time are not very competitive. Let’s see how good are SEO PowerSuite and Semruh for doing keyword research.

SEO PowerSuite

seo powersuite keyword research

The keyword research tool in SEO PowerSuite lets you perform detailed keyword research and monitoring of keywords. SEO PowerSuite has more than 20 keyword suggestion methods. Further actions you can perform using this tool in SEO PowerSuite are:

  • Track unlimited keywords.
  • Find Target Keywords for SEO campaigns.
  • Get detailed data about keywords like search volumes, difficulty, competition estimated traffic, cost per click, etc.
  • Monitor keywords performance in your country-specific location.
  • Conduct research to find which specific keywords are the source of traffic on your competitor’s website.

SEO PowerSuite also allows you to have an in-depth analysis of a keyword’s current and historical rankings to see a change in rankings with time. By doing this, you can analyze and monitor different keywords and track their performance.


Semrush has the best keyword research tool. Its database contains more than 22 billion keywords. Semrush provides the most accurate keyword volume data which can be filtered to find the best suitable keywords for your campaigns.

Semrush uses three keyword research methods i.e., Related Keywords, Phase Match Keywords, and Database Keywords.

semrush keyword research

Using Semrush, you can also get knowledge about your competitors and the search volume of keywords. During keyword research for PPC, you will also get Comparative density and CPC of advertiser’s metrics.

There is also an option to export keywords from Semrush to any other software tool for a more detailed analysis.

Semrush keywords classification is as follows:

Keyword Manager: It organizes and manages keywords by lists.

Position Tracking: Tracking of keywords over customized date ranges.

Keyword Magic Tool: Find the best low-competition keywords. It can be a long tail or semantic keywords.

Keyword Overview: Get insights about SERP, CPC, and Volume for a specific keyword.

Organic Traffic: You can integrate Semrush with the Google Analytics tool or Google Search Console to check the keyword traffic.

Rank Tracking and Position Tracking

To track the performance and effectiveness of your SEO campaigns, it is very crucial that you know the positions of different keywords so that you can easily record the changes and see if you are getting the desired results of your campaigns. Both tools offer rank and position tracking features. Let’s do a comparison of these two features.

SEO PowerSuite Rank Tracking

Rank tracker is a software designed specifically to track keywords with customizable rank tracking dashboards and SEO reports.

rank tracker

It is an all-in-one tool to perform professional SEO tasks like rank tracking without any limit for keywords, optimization of local search, analyzing positions in desktop and mobile SERPSs, assessing competitors’ traffic and keywords, etc.

Semrush Position Tracking

With the Semrush position tracking tool, you can analyze the rankings of your website and your competitors. It allows for discovering opportunities by analyzing the SERPs of a target keyword.

semrush position tracking

Furthermore, you can track the visibility and share of positions as well besides tracking your keywords rankings. By using Semrush, you can also find competitors who are targeting the same keywords as yours and how you are doing against their rankings.

If you see a sudden decline in rankings, Semruh also notifies you and tells you what was the reason behind the drop in rankings.

Comparison of Semrush Vs SEO PowerSuite Rank Tracking

Semrush and SEO PowerSuite both offer on-demand checks besides scheduled automated checks to track your positions. By using SEO PowerSuite, rankings are checked in more search engines instead of one. It will show you the positions of exact URLs (not only for domains).

SEO PowerSuite displays a graph for comparing ranking history, this feature isn’t available in Semrush. Semrush depicts visibility history on a graph that is similar to SEO PowerSuite. You can find convenient side-by-side traffic vs ranking in SEO PowerSuite.

On-Page Optimization

Semrush does on-page SEO analysis to identify technical issues. It checks every page of the website and recommends a to-do list to fix the most critical issues.

Site audit of SEMrush analyses indexability, content structure, the experience of users, and compatibility of your website with mobiles.

semrush on page checker

Semrush also compares and tells why your competitors are ranking for the targeted keywords in top positions and how to improve your on-page performance by giving an action list of improvements needed to be done.

Semrush Content Optimization: Semrush checks the website pages for duplicate titles and meta descriptions, content size, checks images for ALT texts, and H1 tag presence. It doesn’t offer keyword analysis for use in the page’s content.

SEO PowerSuite on-page auditor performs the necessary checks to determine the technical health of your website, such as fixing broken links, removing duplicate content, rectifying technical errors, analyzing content performance, etc. It also provides visual tools to evaluate the website’s internal links.

seo powersuite on page optimization

SEO PowerSuite Content Optimization: It checks the same issues on your web pages and recommends which keywords to use on every page to rank your content. It will also suggest measures to make your web pages mobile-friendly to ease the users.

Semrush Vs SEO PowerSuite On-Page Optimization Comparison

SEO PowerSuite and Semrush both have powerful on-page site audit tools. However, Semrush has a few additional on-page optimization features such as Log File Analyzer, listing management, and others.

Semrush also provides an On-Page SEO tool and SEO content template that assists to improve your website content.

SEO PowerSuite Off-Page Optimization

SEO PowerSuite offers comprehensive backlink data. The SEO SpyGlass tool gathers backlinks to your website from sources like Google Analytics, the Internal database of SEO SpyGlass, and Google Search Console, and can also import data from any other tool.

Then it critically analyzes the backlinks from various angles to depict the exact backlink profile. In addition, it also checks the backlink progress, compares linking pages to linking domains, finds backlink anchors, and compares the dofollow to nofollow links.

Moreover, SEO PowerSuite compares your website’s backlinks to that of your competitors. You can also detect potentially dangerous backlinks from low-quality or spammy websites to improve the health of your website.

Finally, you can clean up all harmful links in just one click by using SEO PowerSuite.

Semrush Off-Page Optimization

Semrush has the most up-to-date backlink checker. It can check backlinks for any website. Semrush’s backlink data is the largest among all its competitors.

It has the fastest backlink discovery tool. The Authority Score Metric is based on the most authoritative data sources including links and traffic.

This Authority Score Metric tool by Semrush is used to check the quality of the backlink. So, you can discover every detail of your competitor’s backlink using Semrush.

Some additional backlinks functions you can perform using Semrush are:

  • Conducting in-depth link analysis by identifying all incoming links and linking domains, evaluating a referring domain and its location, and detecting the type of backlinks.
  • Track domain backlinks by monitoring link-building progress and spotting new backlinks.
  • You can also delve into the competitor’s PR and marketing strategies by using Semrush.

It allows us to analyze and compare competitor’s link building and backlink profiles, talks about the competitor’s authoritative domains, and gathers successful ideas by tracking the competitor’s link building.

Link Building: SEO PowerSuite Vs Semrush

SEO PowerSuite allows searching hundreds of link-building prospects.

seo power suite link building

The SEO PowerSuite Link Building software offers:

  • Automated backlink tracking
  • More than 10 methods to identify link-building opportunities
  • Sends automated emails in bulk
  • High quality and relevant location and niche
  • Searching email addresses
  • Custom link-building reports

The link assistant tool in SEO PowerSuite enables one to discover link-building opportunities, send automated emails, and measuring of success in link-building processes. You can run the custom search as well limited to your location or niche.

Semrush Link Building

semrush link building

The Semrush link-building process involves three steps i.e., Research, Connect, and Track. In the research phase, you can find new backlink sources and flip between sites. It also allows adding the best backlink opportunities in the in-progress list for connecting.

In the Connect phase, you can view detailed information about a website under view and the affiliated people with it. It also shows contact details, social website information, and links.

With this, you can also send personalized and relationship-based messages. The backlinks you acquired during this process should be marked as Done to initiate tracking those links.

The third phase is Tracking to keep a check on the backlink profile. Make sure that backlink earned never gets disappeared. Check the active status of all the backlinks and contact the relevant owners if the link has been taken down.

SEO Reporting

It is very important to maintain good relationships with clients by providing them with detailed and effective SEO reports. Good SEO reports make it easy for clients to understand, track performance, and know the progress of SEO campaigns and whether things are going in the right direction.

semrush reporting tool feature

Semrush allows the creation of insightful reports by using ready-to-use templates. You can combine data from Semrush, GBP, GSC, GA, or more. Custom themes are also available to apply brand or white labels to reports.

Semrush assists to automate reporting by opting for flexible scheduling or emailing tools. Custom reports can be created by using data from more than 20 marketing sources. To build reports, a drag-and-drop widget menu is available. Data can be pulled from dozens of tools.

SEO PowerSuite has lots of handy customizable reporting templates. Creates actionable, data-rich reports with just a click and shares reports with clients by using shareable links.

seo powersuite reporting

You can also save reports in either PDF or HTML. Just like Semrush, SEO PowerSuite also allows you to automate your SEO reporting. So, you can schedule reports to send to clients via email whenever you want.

SEO PowerSuite Vs Semrush: Pricing Comparison

Both tools offer different plans for customers depending on their needs and usage.

SEO PowerSuite

seo powersuite pricing

SEO PowerSuite offers three plans for its users as per their specific needs. Avail discounts of up to 20% or 34% by choosing 2-year or 3-year plans respectively. The details of Free, Professional, and Enterprise Licenses are as follows:

Free License

This plan allows you to use four tools i.e., Rank Tracker, SEO SpyGlass, Website Auditor, and Link Assistant. Track Unlimited keywords. It offers In-app content optimization.

Using the free license, you can opt for Backlink tracking link auditing up to 1,100 links. Site Crawling and auditing up to 500 URLs is possible using the free SEO PowerSuite license. Link prospecting and outreach of up to 1,000 prospects are allowed to users in this pan.

This plan is Free of cost and you can use it as long as you want.

Professional License

The cost for the Professional License plan is $299 per year. If you opt for a 2-year professional license plan, then you will be able to save $59.8. By using this program, you will be able to do unlimited backlink tracking, link auditing, link prospecting, and outreach.

You can print the reports on paper with watermarks using the professional license program. There is also a dedicated query processing program for captcha-free checks. This plan also offers scheduled SEO tasks. The rest of the tools and services are the same as offered in the free license plan.

Enterprise License

The subscription fee for this plan is $499 per year. Save up to $99.8 by selecting a 2-year payment plan. All the services offered by a Professional license are included in this plan.

In addition to those, you will be able to avail print reports on paper with no watermark, schedule reports, and report delivery, save reports in a PDF form(either offline or cloud-based), and export data in .csv, .html, .sql.


Semrush offers three plans i.e., Pro, Guru, and Business to avail of their services. Unlike SEO PowerSuite, Semrush allows monthly payments. If you are a regular user save up to 17% amount by opting for annual payments.

The additional perk in Semrush is that you can get both the Pro and Guru plan for free for a limited time of 7 days.

semrush pricing


The pro plan offers newbies or small businesses 5 projects, 500 keyword tracking, and 10,000 results in each report.

PPC, SEO, and social tools in the pro plan involve website audit, keyword research, competitor analysis, and advertising tools. The price of a pro plan is $119.95 per month.


This plan is mainly for agencies and mid-size businesses. It offers 15 projects, 1,500 keyword tracking, and 30,000 results in each report. All the features in Pro are included in this plan.

Additional features you will get in Guru are Looker studio integration, historical data, a toolkit for content marketing, multi-location, device tracking, etc. The cost of the Guru plan is $229.95 per month.


The business plan is designed for large enterprises and agencies. It involves 40 projects, 5,000 keyword tracking, and 50,000 results per report. All the features of Guru are included in the Business plan.

Additional features in the Business plan are API access, Share of Voice, PLA analytics, extended limits, and free migration from third-party tools. The cost of a Business Plan is $449.95 per month.

Comparison of Prices and Features

The professional license in SEO PowerSuite doesn’t allow a free trial period. However, Guru and Pro plans in Semrush can be used for a free trial period of 7 days by users.

The free version of SEO PowerSuite won’t save the data which means your data is deleted once you close it. It is good for testing purposes.

The payment plan has been made easier by Semrush by allowing monthly payments, unlike SEO PowerSuite which requires annual payments. Semrush is more expensive than SEO Posersuite but it is also surely one of the best in the market. While SEO PowerSuite is also very powerful and is an excellent SEO tool.

You can also get individual SEO PowerSuite tools i.e. Website Auditor, Rank Tracker, SEO SpyGlass, and Link Assistant depending on your needs.

However, it is also important to mention here that, if you require only one tool feature then you should go for the individual tool only, otherwise it is much cheaper if you buy them all in one license.

SEO PowerSuite Vs Semrush – Wrapping Up

Semrush is a cloud-based program, while SEO PowerSuite is a classic downloadable SEO software tool. There is a range of unique and powerful features in both. As SEO PowerSuite is a great tool to have but at some levels, Semrush provides more in-depth data, analysis, and actionable insights. That’s why it is more popular than SEO PowerSuite.

As now you have an overview and comparison of SEO PowerSuite Vs Semrush tools and their offerings, so, choosing one is dependent on your discretion depending on the factors like marketing needs, budget, etc to go for one that best meets your criteria.

I would suggest that you should get the Semrush Free 14-day trial and try the tool yourself and explore the features. As it is free, you have nothing to lose.

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What is SEO Powersuite / What does SEO PowerSuite Do?

SEO PowerSuite is an SEO software that can enable businesses to evaluate and optimize the performance of their website by using the four tools offered by SEO Powersuite that are Rank Tracker, WebSite Auditor, SEO, SpyGlass, and Link Assistant. Each tool is different from the others and provides key insights.

Is SEO PowerSuite Free?

SEO PowerSuite offers three plans, Free, Professional, and Enterprise. The Free plan can be downloaded instantly. Though it has limitations.

Will SEO Powersuite Run/Generate Reports?

Yes, SEO PowerSuite offers customized reporting. The details of the SEO PowerSuite reporting feature are mentioned above in the article.

What is Semrush?

Semrush is an all-in-one tool. The tool provides SEO, SMM, PPC, Keword Research, Competitive Research, Content Marketing, Campaign Management, and other features.

Is Semrush Free? / How much is Semrush?

No, Semrush is not a free tool. It does offer a Free 7-Day Trial. Semrush has three plans for users Pro, Guru, and Business. The Pro plan is the basic plan that costs $119.95 per month.

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